Visual Brand Identity Start Up Package

Whatever your business or industry you are trading in, it is essential that you make a great impression from the very beginning. You only get one chance to make a great first impression and to achieve this, you need a strong and accurate visual brand identity and a clear message.


The identity or ‘image’ of a company is made up of many visual devices:

  • A Logo (The symbol of the entire identity & brand)
  • Stationery (Letterhead + business card + envelopes, etc.)
  • Marketing Collateral (Flyers, brochures, books, websites, etc.)
  • Products & Packaging (Products sold and the packaging in which they come in)
  • Apparel Design (Tangible clothing items that are worn by employees)
  • Signage (Interior & exterior design)
  • Messages & Actions (Messages conveyed via indirect or direct modes of communication)
  • Other Communication (Audio, smell, touch, etc.)
  • Anything visual that represents the business.

All of these things make up an identity and should support the brand as a whole. The logo however, is the corporate identity and brand all wrapped up into one identifiable mark. This mark is the avatar and symbol of the business as a whole.

Our start up package includes:

  • Logo design (supplied in eps, jpg, PDF in full colour and black & white;  PNG against transparent background to serve any future use you may have)
  • Business Cards
  • Letterhead
  • Compliment Slips
  • E-signature
  • Social Media Assets (Facebook, Twitter)




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