Branding

Making Things Consistent …

Branding is the physical embodiment of your brand. It is a unique collection of key messages, visual components (including logos, colors, fonts and imagery) that convey the essence of your brand to the marketplace. A strong brand creates a powerful connection between you and your customers, employees and other key stakeholders. Developing a brand is more than just a creative exercise; it’s a discipline involving research and analysis, plus structured management and implementation. A brand lets you formalize and codify the creative identity and approaches that work to create a market presence that is unique to you.

Choosing a business name is the one of the most important things you will have to decide upon. Unfortunately, it is also one of the very first decisions many people tend to make, while it is not a process to be taken lightly and a bit of forethought could save you time and money further down the line. In a rational world a company with a strong product, service or niche idea could expect to make a healthy profit. However, it takes more than that to get across to customers the benefit of using your business instead of competitors’.

The logo of your name is the first thing that any potential buyer is going to notice and in this respect is more important than your sale pitch or even your end product. You might have the best idea in the world but if people are looking elsewhere because your competition ‘looks’ more attractive then no one will ever know.

As the name is the entry point to you business and, superficially, the only differentiator between you and your competitors, customers will make instant judgments on where they want to part with their cash. Therefore it is essential that you strike the right tone with your business name. Successful companies do not just have good names, they develop a brand. And in time, brands literally sell themselves.

Branding covers a wide spectrum of activities and each branding project we undertake differs from the one before. The key to a good brand strategy is to really understand your customers, services and the people who need to live your brand – your employees.

Our branding services include:

  • Naming
  • Brand Creation
  • Logo Identity & Guidelines
  • Mission Statement & strapline
  • Brand Strategy & Launch
  • Internal Communication of Brand

Put simply, we make sure your brand speaks with one voice, visually reflects the personality of your business and looks its best at all times.