Communication (from Latin commūnicāre, meaning “to share”) is the activity of conveying meaning through a shared system of signs and semiotic rules. The purpose of communication is to elicit change, generate action, create understanding, inform or communicate a certain idea or point of view.
Effective communication in business occurs when a desired thought is the result of intentional information sharing, which is interpreted between multiple entities and acted on in a desired way. This effect also ensures that messages are not distorted during the communication process. Effective communication should generate the desired effect and maintain the effect, with the potential to increase the effect of the message. Therefore, effective communication serves the purpose for which it was planned or designed.